Is it time
to make your business as strong and profitable as
possible?
"How To Get
Immediate & Specific Expert Advice On Maximizing
Results For Your
Business...
...including
a detailed "start tomorrow" Action Plan crammed with
proven tactics, pro-level copy revisions, & fast
resolutions to every problem you have.
.
|
Check Out These Testimonials From Folks Whose
Lives And Businesses Have Been Transformed By A
John Carlton Hot
Seat...
"We
lifted our conversions
30%...
that's hundreds of dollars a
day"
Less than 7 days after I was
back home from my Hot Seat with you, and just
two split tests later, we had a new control,
and as you know, we already had a strong
(million dollar) control thanks to your
previous help. I came to your Hot Seat Seminar
expecting to completely throw away and redo my
sales page, thinking it was a "old, tired"
letter. But with a couple of tweaks based
on your suggestions, we lifted our
conversions
30%...That
could translate to hundreds of
dollars a
day. Thanks, John!
Tom
Venuto,
BurnTheFat.com
"The opportunity to see
everyone else's Hot Seat has been
fantastic!"
Michelle
Matson
, Cincinnati, OH
(click to watch the
video)
"An
Extra $125,000 Over Next Year From Just 2 Hot
Seat
Ideas"
"I've heard about hotseats but
I had never attended one.
I thought it would be like a
regular seminar that
allowed attendees to ask
questions.
Boy, was I wrong. During the
hotseat my sales letter (which has
netted me over $400,000) was
stripped down and torn apart. John
reworked my headline and tweaked
my opening sentence. I also got
an idea on how to restructure
my offer to
prospects.
These two ideas brought in 16
new clients in just 4 weeks -- which is worth
$125,000 over the next
year." Robert
Smith,
Champion
Media Worldwide
"I got my money's worth
5 times
over"
Gary
Goad,
Grafton,
OH
(click
to watch the video)
"From 3 to 35 consulting
clients in just a
few months"
"If you want pragmatic and
smart business advice, delivered in a
straightforward manner, a John Carlton "Hot
Seat" is a good investment of money and
time. His advice goes beyond just
suggestions for your copy. The ideas he
provided about the strategic direction for my
business proved to be very valuable.
Implementing suggestions from my Hot Seat,
I've grown my top-tier program from 3
to 35 consulting clients in just a few
months." Mark
Satterfield, Gentle Rain Marketing
Inc.
"My business is almost
10x as large... John has had a lot to do
with that growth... he's helped
me tremendously"
Sam
Fishbein,
CEO,
Kacey Fine
Furntiure, Denver
,
CO
(click to watch the
video)
"John
Carlton's coaching and advice has allowed me to
build MULTIPLE 7 figure
businesses."
"I've been successful from Day
1 and built multiple 7 figure businesses
because of John.
Let's face
it, most people lose money with their
first few projects. They come out,
pay money to the Google Gods and their
sites don't convert enough. That
SUCKS!
Fortunately, I was wise enough
to understand the vital life-and-death value of
copywriting BEFORE I launched my
sites. I bought John's materials and
got his world-class critiques and THAT IS THE
ONLY REASON why I was successful out of the
gates.
If you're lucky enough to be
aware of John, you absolutely MUST take action
and get the man's stuff. You're INSANE if
you don't. And you're truly risking your
success.
If you're SERIOUS about making
BIG CAKE - John is the man who can coach you to
the top
and give you the chops to take out any
competition in any
market." Matt Gallant,
Panama City, Panama
Dean Jackson
is one of the real estate industry's most
sought after marketing
consultants. He's a widely
recognized lead generation expert.
Dean has attended several of my live
events.
"This is
about getting your message on track..., meeting
your goals..., and thinking about your business
in new ways."
Click on the video screen to hear
what Dean had so say about my last Reno,
NV Hot Seat Seminar.
"Attending John's event was
one of the best things I've ever done for my
career."
"I specialize in writing sales
letters and email campaigns for both real
estate investing and wealth building products.
The copywriting techniques I learned at John
Carlton's Copywriting Sweatshop increased the
effectiveness of my sales letters immediately.
What I learned about how to work with clients
was worth the price of admission in itself.
I'm now booked one month in advance and
actually work less and get paid more.
I don't have to advertise because all my
business is through word of mouth. Attending
John's event was one of the best things I've
ever done for my career. Thanks
John!" Rhonda
Ryder, HelpMeRhondaMarketing.com
"You'll get right into the minds of
people you're trying to reach. It's powerful
stuff... Your response and conversions will
skyrocket." Jack
Sinclair,
buildawebsitevideos.com
(click to
watch the video)
"At least 3
specific things that will make a quantitative
difference in my business. I recommend it to
anyone" Jason Jackman,
Surrey, United Kingdom
(click to
watch the video)
"Anyone
who sells anything could
benefit..."
David
Deutsch, Richmond,
VA.
Top A-Level Copywriter for Boardroom and Other
Major Mailers and Author,
Think
Inside the
Box!
(click
to watch the video)
Rachel
Rofe
Click on her photo to
hear what Rachel had to say a few
months after attending on of my live "Hot
Seat"
events.
You heard right. Applying what
she learned at my last 2-day live
event,
Rachel has a letter converting
at
40%!
|
You (and your business) have 2 stark
choices right now:
-
Curl up in a fetal
position, hide under the covers, and deny that
anything's wrong. (Good luck with that.)
- Or...
you can make
the decision, right here and now, that you're gonna
survive and thrive.
Yes, the economy is
staggering...
... numbers are down across
the board in every industry (both online and
offline)...
... and businesses with
lame-ass marketing are dropping like flies.
And Yet...
There are many
entrepreneurs and biz owners out there who are still bringing
in the Big Bucks.
Potential customers still need
information... they still need services... and they are still
spending massive amounts of cash.
They're just spending
it with the businesses that understand smart
marketing.
It's time to get
serious.
It's time to fix
the problems in your sales funnel (your ads,
websites, lead generation, offers, everything)...
... to position yourself
FIRMLY in your niche as the "go to guy" your prospects
choose to spend money on...
... and get the
best possible advice and direction on blowing away
competition and dominating your market.
It's time for
a...
Marketing
Intervention
But you'll have to
act fast...
From: John
Carlton
Howdy...
I'm gonna make this short and
sweet.
I'm on the inside with top
marketers and entrepreneurs who are still "winning" in
business... despite the totally-sucking economy.
Online, it's true that the
easy-pickings of the past Gold Rush period are over.
However, the smart business
owners are still pulling down fat profits.
Offline, the Law of the Jungle
has arrived. Brick-and-mortar stores that refuse to adapt
to the rapidly-changing buying habits of consumers are closing
their doors.
It's a bloodbath out
there... ... for anyone
who's ignoring the realities of making a business
work.
However...
offline businesses who DO adapt will survive and
thrive.
Times like these produce
hugely profitable opportunities for smart marketers in every
single market, all over the globe.
The
key: Get excellent advice...
... that is SPECIFIC to
your situation...
... From experts who know
their shit.
Reading a book ain't gonna cut
it.
Immersing yourself in "gloom
and doom" news won't help you make a single extra cent in
profit.
And pretending you don't need
to invest in your own future right now...
... is just plain financial
suicide.
Here's
what I've got for you:
I've assembled a killer team
of marketing wizards... all of whom have deep expertise and
battle-tested knowledge of how to make money in any
kind of economic situation.
I'm talking about DECADES of
hard-core experience...
... spanning all of
the most-vicious recessions and business downturns of the last
25 years.
And -- if you're game for
life-changing input -- we are all gonna focus on YOUR
business...
... in a super-intense
commitment to diagnose and fix the problems, sticking points
and obstacles keeping you from dominating your market
and earning the largest profits possible.
We will dig into:
- Your marketing
plan. (And if you don't have one... or your
current model is damaged or wounded... we'll help you lay
out the most killer path to conquering your market
possible.)
- Your
product -- including how you've built value into
it, how your offer resonates with prospects, how you've
priced it.
- Your ads and
websites. In fact, I've purposely stacked my
list of experts with copywriters because your
advertising is often the biggest problem you have... easily
fixed when you've got a bunch of veteran, elite writers
performing emergency "facelift" copy surgery on your
stuff... right there in your Hot Seat.
- And all the new,
and all the classic ways you can (and should) boost
profits. Including upsells and downsells,
back-end products, affiliate sales, continuity programs,
"guru-style" coaching, PR that sells, social networking,
Web 2.0, and everything else you're currently ignoring or
screwing up.
To do this...
I'm hosting a small
"Hot Seat" seminar in San Francisco the weekend of February
21-22.
By "small", I mean there are
spots for just a handful of attendees.
Because we're going to focus
specifically on each attendee's business in a mega-focused
marketing intervention...
... going over every
critical aspect of your marketing model.
Including "watching
your back" for the next 6 months as you put your new Action
Plan into action. (More on this in a
minute.)
Bring your ads, and let us dig
into your Websites. You'll come away with new headlines,
new copy angles, and all your "sales killing" problems
identified... with fresh, clear plans from pro writers on how
to make your ads work like crazy.
Bring raw copy, if you're
still hashing out new ads.
Many past attendees
have just brought a BASIC idea... and after having
every expert in the room dissect it, break it down, and "vet"
it for problems and opportunities...
... they've left with a
complete plan for immediately putting their idea into
action.
You should know that I was one
of the inventors of the "Hot Seat" model.
The late, great Gary Halbert
and I refined and perfected this super-intense consulting event
(over the course of two dozen marketing seminars) as a way to
quickly break down whatever is wrong with a
business...
... and immediately devise a
specific, detailed path to solve every
problem...
... while finding every
overlooked way to bring in bigger money.
And immediately
laying out a specific, detailed path to make it happen
for you.
If you score one of the few
seats available at this event...
... you are guaranteed the
most harrowing and enlightening hour of your business life in
the Hot Seat...
... where some of the best
working professionals in marketing and
advertising...
... will dig in and not let go
until you are filled-to-bursting with practical,
tested, proven and doable plans (which you can start
putting into action the following day) to accomplish everything
you've dreamed of in your business.
As well as everything you
SHOULD be doing (but haven't figured out yet).
Who should come?
Anyone, in any business, in
any market...
... who needs more
sales...
... is suffering from
falling profits or increased competition...
... wants to break into
new markets...
... or who just
knows there's something wrong and needs expert
advice to open the floodgates of wealth and
happiness.
This includes small business
owners with Websites... and with "brick and mortar" retail
stores...
... entrepreneurs in any
niche, both online and offline...
... professionals in any
market (including health, real estate, contracting,
financial, and every other kind of service out
there)...
... and rookies looking to
empower their first business with the best possible advice
and strategies for fast success.
In past Hot Seats,
we've...
The mantra of all great sales experts is "There is always a way
to make this work."
In this Hot Seat event, you're
gonna be surrounded
by the best minds in the business of making advertising
work.
If there's a way to get 'er
done... we'll show you how.
|
More Praise For John Carlton's Direct Advice
and Proven
Tactics...
"DOUBLED my
sales conversion
rate!"
"John’s input on my website increased
my flow of sales leads by 50%. Also,
his advice to trash my sales letter and start
fresh DOUBLED my sales conversion rate! I
tripled the throughput of my sales process,
while my costs stayed about the same. John’s
advice is not a luxury -- it’s a no-brainer
necessity."
--Perry
Marshall
$20,979 in 14
Days
"Over the last 14 days, what you taught me
generated an extra $20,979 in sales! Thanks
again." --Jeff Gardner,
TX (Update: "After a full month,
my take is now $70,000! Note
to self: Follow John’s advice!")
"You know that new ‘hook’ you
insisted I try in my sales pitch? It tripled
response! This translates into several
hundred thousand dollars in sales over the
coming year. You are on my Christmas
gift list for life, dude." Lisa
Wagner, California
Frank
Kern says:
"Just before the famous StomperNet launch,
everything was in doubt. We cornered John for
advice, and in just a few minutes he provided
such clarity that the fog melted away... and I
was finally able to write the pitch that
brought in over $10 million in one
day. That's twice he's helped me
-- long ago, when I was
broke,
clueless and
desperate, I somehow found John's 'Kick Ass'
course... and halfway through, a calm
confidence came over me. I told
my wife that everything was going to be all
right, because this really made
sense. When John talks about
changing your life, he's not kidding around."
Frank Kern, Mass
Control
Just One
Tip Multiplied
Response
"Using just ONE tip John gave us increased our
mail response by 32%.
This means an
additional $2,000 in profit for every 1000
letters." Chris Rabalais, New
Millennium Publications
$4
Million And A Complete
Life-Change
"John, ever since we met a few years ago my
life has completely changed. I'd say the amount
of money my company has made directly from what
you've taught me is in the neighborhood
of 4 million dollars, maybe more. What
can I say other than thanks a million and I owe
you BIG time." Lou Vukas,
Internet marketer
"The
best in the
business!"
There's a reason people rip off John's copy:
it's the best in the business! If I had
to start all over again online today, I'd only
need 3 things to get back to my current
level:
1. John's copywriting
knowledge.
2. An html
editor.
3. A web
site.
With those
simple tools I could conquer any part of the
Internet I set my mind to... John's stuff is
THAT good!" Jim
Edwards, ebookfire.com
"Sold
Out The Show"
"You inspired me to write a new pitch to my
house list, using your tactics... and it
generated a near-DOUBLE response
rate (over 203 requests in under 24
hours, at $495 a pop). Sold out the show."
Ken Calhoun, Daytrading
University
7-Figure Money
Machine
"I heard John at a seminar say something about
writing headlines I'd never heard or read
anyone else say before -- and believe me, I've
been a serious and successful student of
copywriting for over ten years. The
result: I came up with a headline that crashed
through all the noise in a very, very crowded
marketplace and, starting from zero, very
rapidly created a new seven figure
($1,000,000+) a year money machine
that's only just getting warmed up."
Ken McCarthy, "The
System"
|
If you need a brutal
Reality Check... then we'll deliver that,
too. (Sometimes, the best advice you can receive will
send you off in a fresh direction in business. However,
you will do so armed to the teeth with an Action Plan you can
get up to speed fast.)
What you will get from your
Hot Seat is the bottom line TRUTH about your situation -- what
you can do, right now, to fix problems... and what you can
expect in the near future.
Again -- check out the
testimonials here.
There are people just like you
throughout the list. Regular small biz owners...
first-time entrepreneurs... hardened professionals,
sucker-punched by the Web... tons of non-geeks, and high-school
dropouts... as well as many of the most recognizable names in
Web marketing today.
They came to me, and got what
they needed.
The truth is...
... in my 20 years of doing
this, I haven't yet found a business, nor a market, nor a
business owner I couldn't immediately help.
With specific advice
and plans to solve problems and start the cash-flow
pumping.
PLUS...
There is a huge added
advantage to attending a live Hot Seat event.
Time after time... and I've
been hearing this for 20 years...
... you will get the BEST
insights and ideas for your own situation...
... while watching someone
else's Hot Seat.
So you win two
ways:
- You get your own
Hot Seat... with the entire
room of experts and fellow biz owners focused
with total intensity on you...
...and...
- You get to watch
as other attendees get their situations
dissected, diagnosed and fixed.
It is the most revelatory
experience in marketing.
You see how experts approach
problems, break them down, and uncover solutions.
You hear how others have
solved problems you now face, or know you're about
to.
And you learn how
world-class brainstorming gets done -- using brutal
experience, savvy insight, and tested skills to tackle
hard-core business problems.
Often, biz owners arrive at a
Hot Seat event almost smug in their belief that THEIR problems
are unique...
... and clearly unsolvable
(because they've tried and failed sometimes for
years).
They actually DARE us to even
try.
And they are astonished when
we need just a little clarification of the exact nature of the
situation...
... with a little enthusiastic
brainstorming...
... plus a quick scan of how
we've solved similar problems before...
... and -- voila! --
we have a specific, detailed Action Plan that
can be fired up the following morning to solve
everything, and put the biz on the fast-track to growth and
profit.
PLUS...
You'll get an added advantage
I've NEVER OFFERED BEFORE in a Hot Seat event.
I call it...
"Watching Your Back
For 6 Months"
Here's what it
is: Every month following this Hot Seat
event...
... Stan and I will host a
private coaching call, available only for you and your fellow
attendees.
You'll be able to share how
your Action Plan has progressed...
... and hear how others are
doing the same.
You'll be able to pick our
brains for fresh input and advice, and get added input from
other attendees.
It's essentially...
A
"Brush Up" Hot Seat
Every Month
These group calls will be
live, lasting between 30 minutes and an hour
each.
We'll record them, and send
you an audio file (so you won't miss anything during the live
call).
You should know that similar
coaching calls like this with me and Stan normally cost $2,000
from each participant.
However...
... for this Hot Seat event,
we're including these follow-up "Watch Your Back"
calls...
For
Free.
We're gonna take care of
you.
We always take care of folks
who come to us for help.
Look at the
testimonials on this page.
I've been deep in the front
lines of business for half my life now.
As an "A List" freelance
copywriter and biz consultant, I've worked in just about every
industry, every market, and with every type of client there is
in existence.
I was a veteran "Fixer" in
offline marketing (newspapers, direct mail, magazines,
broadcast media) for a decade before the Web showed even a
glimmer of possibility for business.
And, once the Internet caught
fire, I was on the cutting edge of online marketing. (My
pioneering designs for sales page layouts on the Web are still
being used by successful marketers. And most of the
long-copy websites now pulling down the Big Bucks are heavily
influenced by my teachings.)
Proof?
The heaviest hitting online
entrepreneurs...
... including Rich
Schefren ("Strategic Profits"), Frank
Kern ("Mass Control"), Mike Filsaime
("Butterfly Marketing"), Tellman Knudson,
Eben Pagan and others...
... all have
dog-eared copies of "Kick-Ass Copywriting Secrets of a
Marketing Rebel" (my breakthrough course on writing copy that
brings in the moolah) in their offices.
However, it's not just me
you're going to have digging into your Hot Seat at this
event.
|
Some of the All-Star lineup of marketing
& copywriting experts who will also be at
this Hot Seat event to contribute to your
future success:
David
Garfinkel
David has
written multi-million-dollar sales letters and
Web sites, and he mentors professional
copywriters who end up breaking sales records
themselves. He has authored or
co-authored five books, including Guerrilla
Copywriting with Jay Conrad
Levinson.
$5
Million of Added Profit Because of David's
Coaching
"I've hired many of the top names in the world
of entrepreneurial coaching. Some have worked
out and some haven't. The coaching I get
from David Garfinkel is consistently valuable
and almost always leads to profit. My
conservative estimate of the increased profit
our company has made directly from David's
advice is in the neighborhood of $5 million
US. That's one of the main reasons we've
renewed our contract with him
twice."
Mike
Straumietis, CEO Advanced Nutrients,
Vancouver, B.C.,
Canada
Harlan
Kilstein
Certainly the most persistent
member of my Insider's Club, Harlan
grossed over $1,000,000 his first 2
years as a professional
copywriter. He's written for
some of the biggest names on the Internet
including Frank Kern, Ed Dale, Stephen Pierce,
Alex Mandossian, Kenrick Cleveland, and Harv
Eker.
"The first advertorial that
Dr. Kilstein wrote brought in
hundreds
of customers and tens of thousands of
dollars. The ads only got
better over time." James Arthur,
Edmonton Alberta.
"My ad response in the Daily
News went up when I started using Harlan
Kilstein's ads. My phone lines were overloaded
with new clients."
R.
Scheffren, New
York.
"Everything can be translated
to your own
business"
(click
to watch the video)
Watch this video to hear
what Harlan had to say as an attendee at one of
my previous Hot Seat
Seminars.
Lorrie
Morgan-Ferrero
Appealing particularly to
conscious and female
entrepreneurs, Lorrie has helped her clients
generate millions of dollars in sales using her
rapport-building style of
copywriting.
"Lorrie, I've made
over $19,000 from the skills you taught
me. I went from a fumbling and
confused wanna be marketer to an unstoppable
marketing maverick because you showed me
step-by-step how to write words that persuade
and sell. And I never thought of myself as a
"sales" person - I have an art background.
You're special because you understand what it's
like to be a heart-based person and you are
gifted at showing people like us how to win in
the internet marketing game."
James
Roche, The Info Product
Guy
"Different
industries have a lot of similarities in how
they market... John is brilliant at applying
marketing rules, no matter what industry you're
in"
(click
to watch the video)
Watch this video to hear
what Lorrie had to say as an attendee at one of
my previous Hot Seat
Seminars.
Ben
Hart
Ben Hart's direct marketing
letters, ads and websites have
generated more than $500,000,000 in
sales, donations and membership fees
during his 20 years in the business.
Ben's books on marketing include: The Internet
Money Explosion, How To Write Blockbuster Sales
Letters, Automatic Marketing, & Fund Your
Cause With Direct Mail.
"Revolutionized my
marketing"
"I’ve been in the trade show development
business for more than a decade. I thought I
was doing quite well until Ben showed me the
light. Ben’s programs showed me, step-by-step,
how to precisely target my most likely audience
and how to create highly-personalized,
high-impact direct mail packages that will hook
my audience. The result: exponential and
explosive growth for my trade shows. Not only
is Ben a marketing genius, as well as a
brilliant writer and speaker, he’s also a
delight to be around."
Denise
Medved, President, The
Metropolitan Cooking and
Entertaining Show
Mike
Morgan
The secret weapon for some of
the highest profile marketers online including,
Rick Raddatz and Mark Joyner, Mike's a
distinguished copywriter, marketer, product
creator, coach and consultant. He's a master of
creating offers and advertising that powerfully
connect with prospects and gets them reaching
for their credit cards in a rush to
buy.
"Your advice on my last
project has already been VERY PROFITABLE for
me. I'm going to make AT LEAST an extra
$10,000 per month with that site
- all because of you!" Dan
Kelly, Dallas, Texas
One
Technique - Extra $30,000 - No Additional
Work
"Using Mike's simple techniques last month
alone, we were able to increase our
revenues by a little over $30,000 (with the
same number of sales). This will mean
many tens of thousands of dollars in additional
revenue to us in just this coming year."
Frank Sousa, Spokane,
WA
Teran
Dale
Teran Dale is a reknown
pay-per-click expert. He's developed and
managed campaigns for some of the world’s top
marketers and fortune 500 companies,
including Capital One, Etrade, Canon,
Ziplocal, Careerbuilder, Wheels.ca
and Torstar Digital. His skills are so advanced
he's able to guarantee a 20% improvment to all
of his client (no matter how advanced they
think they are), or he does not charge them a
cent.
"Get Teran because he will cut
your PPC budget in half, reduce your cost per
conversion and make you a lot of money. You
could not get a better person to take your
business to the next level.
Each time we
talk about pay per click I always
come away making more money for my
clients and myself. Don't
hesitate hire him now!" Anthony
Coyne, Ultimate Marketing
Solutions
|
Nope.
Here's a line-up of the other experts who have
already agreed to come:
Stan Dahl,
who has been my business partner for 3 years now. Stan
has a gold-mine of information from his 20 years as an
international consultant in the "corporate" world... where he
helped companies like Starbucks, Wells Fargo, Exxon and AM/PM
Markets find "profit leaks" and fix the serious "process
problems" that threatened to tank them.
David
Garfinkel was personally asked by me to sit in as
"guest star" during the filming of the now-famous Simple
Writing System... cuz the dude knows marketing. He and I
have worked together for many years, and David has a rabid
following online with his World Copywriting
Institute.
Harlan
Kilstein was my first freelancing student to nail a
million in fees in a single year... and he did it his second
year as a pro. This earned him well-deserved notoriety
online, and he has since become a guru in his own right,
creating the gold standard for a freelance site at
overnite-copy.com. He is an experienced regular at my Hot
Seat events.
Lorrie
Morgan-Ferrero is a well-known and sought-after
copywriter who has worked with Dan Kennedy and other top
marketers, and has a huge fan base channeled through her "Red
Hot Copy" sites. I have invited her to every recent Hot
Seat workshop I've held because she knows how to reach women
(who control 90% of the buying power).
Ben Hart has
generated massive millions from sales letters for clients over
a storied 20-year career that includes several best-sellers on
marketing and advertising. I personally asked Ben to help
with this event because of the breadth of experience he brings
with his teaching ability.
Mike Morgan
is known as "Million Dollar Mike" after his success writing
online ads that convert like crazy. He has also been
invited by me to sit in during other seminars as a guest star,
and contributed to the original Simple Writing System
workshop.
Mark
Landstrom has been freelancing for a decade now, and
was my "first choice" for staff writer when the job opened up
last year. He brings both a deep knowledge of copy, but
also graphics to the table.
Jim Curley
has worked with me for over 15 years, co-writing sales pieces
and doing "sales detective" research for my "A List"
clients. He is the writer who took over the famous "one
legged golfer" client account after I retired from it, and has
been a guest at nearly every seminar and workshop I've
held.
Plus:
There are a couple of mega-talented "Mystery" marketing wizards
who have threatened to show up... but, because they are so
well-known, I don't want to flaunt their attendance until I'm
positive they're in the room.
Here is the "starter plan" for how we'll
handle your Hot Seat...
... though each Hot Seat is
unique, because we focus on the SPECIFICS of
your situation.
Still, here's a taste
of where we'll be digging:
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We'll do a
triage "brain cleanse" to discover where it
hurts the most in your biz. (You may be
astonished to find out that what you thought
was the main problem, is really just a symptom
of something else entirely.)
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There are killer ways to
maximize lead generation (which you don't know
about yet)... and there are proven ways (using
insider tactics most biz owners never find out
about) to convert leads into customers as fast
as humanly possible.
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You may have
gaping holes in your sales funnel -- from limp
SEO (search engine optimization) to botched
pay-per-click efforts (PPC)... including
capturing names, and moving the prospect
through your sales process from looky-loo to
lifelong buyer.
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It is VERY
common for businesses to ignore
shockingly-profitable back-end strategies
(which can double existing
sales numbers without adding another lead to
your customer base).
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Plus:
We'll break down your ads and websites...
critiquing and fixing headlines, copy,
close, everything.
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Are you
working your sales process the right way?
Probably not. Most marketers squander
their "window" for selling, and lose momentum
and the sale so quickly you don't even realize
it's a huge problem.
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We'll help you
create your best possible
offer... to pull in the maximum number
of customers, cash-in-hand.
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Wanna know how
to communicate your USP so you automatically
become positioned high in your niche?
It'll change your life, and make
wealth-creation easy.
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And, we'll teach you
how to find a way around any FUTURE problem you
have. Financial.
Competition. Product failures. Bad
publicity. Customer defection.
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Hundreds of people have gone through Hot Seats with
me.
As you can see
from the rabid testimonials on this page, a whole new world can
open up for you when you allow me to dig into your business and
money-making efforts.
So what d'ya
say?
You ready to make a decision
here... and finally get moving on the biggest adventure of your
life?
Here are the
details:
This Hot Seat "Marketing
Intervention" event will be at a very cool hotel in downtown
San Francisco (my favorite city).
It starts Saturday, February
21, and ends late on Sunday, February 22.
This will be a SMALL
event. We give so much personal, super-focused attention
to each attendee, we can't handle more than a dozen
people.
So, obviously, we are not
doing this for the money.
Nope.
There will be ZERO
lectures.
No pitching for any other
product or service.
No fluff
whatsoever.
This is 2 days of
super-intense, hard-core marketing
vivisection...
... performed by an amazing
group of veteran experts and money-making whiz-kids.
You'll pick up your own
expenses -- air, hotel, eats.
Your attendance fee gets you
in the door. That's it.
Consider the bargain
this is: I get $30,000 to write a single ad for
a client. A "combo" series of just 4 phone consultations
with Stan and I will
set you back $10,000.
An "average" copywriter will charge you
$10,000 for a single
project. Personal attention from the more well-known
guru's is... well, it's almost impossible to get, in the first
place. If you DO snag 'em, it will set you back a sum so
vast your heart will ache.
And yet...
... at this Hot Seat
weekend...
... you will get me...
Stan... Garfinkel, Kilstein, Morgan-Ferrero, and all the
others...
... all focused on just you
and the other handful of attendees.
And we're committed to finding
SPECIFIC solutions to everything that ails you, too.
It really can be a
life-changing event.
We've been changing people's
lives for decades now. We like doing it.
We're damn good at
it.
And we don't do it very
often.
In the last 5 years, I've
given just TWO weekend-long Hot Seat events. And two
other single-day events.
That's it.
This is not an opportunity you
can skip... without
DIRE consequences.
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The Wall O' Testimonials
continues...
"Your strategies have made me hundreds of
thousands of
dollars"
"Dear
John: Your strategies have made me hundreds of
thousands of dollars. I consider your
copywriting to be so influential on my success,
that I’ve literally stalked your ads and sales
letters, purchased countless products and
services to get on lists… solely so I could
collect (and study) the sales letters that you
write. This practice has been like a real-world
'Harvard Business School' education for me. And
I know dozens of millionaire business people
and successful 'guru's' that quietly keep an
eye on you, follow all that you do, and
consider you a major influence on their
success." Ben
Cummings,
NY
"John Carlton is a copywriter
I would hire, and there are damn few of
those. Further, I would pay to be
in a room to learn from him, and there are even
fewer people on that
list." Dan
Kennedy,
DanKennedy.com
Temporarily
Blacklisted
"John fought hard to get us to mail his sales
letter for our new book. He ruffled so many
feathers pushing us past our creative 'comfort
zone' that he got himself temporarily
blacklisted... until, of course, his piece not
only knocked off one of our top writers, but
also mailed profitably for over 4
years to millions of names."
Sindy Berner, Production
Marketing Manager, Rodale Books
"It worked so good it was
scary"
"Just finished a
1,000 trial mailing with new copy using
Carlton’s
concepts. Raked in $22,000 the
first week. It worked so good it was
scary." Dr. John M. La
Tourrette, OR
"I implemented your
recommendations, and almost DOUBLED my
conversion rate on my website! Awesome."
Blair Gorman, New
Zealand
"I eat salesmen for
lunch"
"I have 20 years of experience with B2B direct
response -- I eat salesmen for lunch -- so I
bristled at John’s suggestion that I needed to
rewrite my sales letter. Good thing I got over
my rage... because listening to John
allowed me to penetrate over 10% of a very
competitive industry, and I’m still
getting 2-3 calls a week. Thanks for pushing me
so hard." Dan Page,
CO
"I went from making about $500
a month from my website... to pulling
down over $2,000 each month. And it’s
all because of your advice on my copy. Nothing
else changed." Fernando
Cruz
"I came to you to learn some
tricks about writing killer ads... and I got
more than I expected. The tricks are
great... but the reason I’m now a fan for life
is because you also forced me to change
the way I look at money, people, risk,
problems, and life. You are the
complete package." Scott
Palangi
"Tripled
ROI"
"The most recent
ad you critiqued for me -- and I changed,
according to your specific advice -- allowed me
to triple my return-on-investment. It’s the
best response I’ve ever gotten from
advertising. You’ve opened up a brave new world
for me, and I’m
grateful.
Dr. Robert McDermott
A Bigger
House
"I used Carlton’s tactics in my advertising
online, and profits went through the
roof. That meant we could move into
a bigger house, and I’ve kit it out with most
amazing high-tech gear. I would not be here
today without John’s help." Chris
Payne, UK
"Two months ago I had little
hope of making it in this
business. Now, after taking John’s
specific advice, I’m quitting my day job and
doing this full time." April
Morelock, Indiana
"My first letter using
your advice drew in $35,000 from a list of just
10,000. Thanks for taking the time to
critique the letter of a ‘little guy’."
Eric Jensen, San
Diego
Boosted
Sales 70%
Online
"Your headline
suggestion for one of my web sites boosted
sales by 70%! This equals an extra $3,000
every month... from ONE simple change.
Thanks." Terry Dean,
Internet Marketing Coach, New Castle,
IN
"I
study Carlton's copy like a 14 year-old boy
reads
Playboy.
Completely dazzled, entranced and full of
desire. I've read hundreds of books on
marketing and copywriting and make my living
with it... so I know how to separate the wheat
from the chaff in this business. Every
time I think I've hit the nail on the head with
my copy, I read one of John's letters and
realize how much farther I could go.
Ouch... it hurts to say that... but it's true."
Michael Jans, President of
Insurance Profit Systems, Inc.
Free
Money!
"Amazing!
My web site conversion rate has nearly
DOUBLED, just from what you've taught
me. And guess what? Also following
your advice, I tested a much higher price...
and the conversion rate was not affected at
all. That's FREE MONEY
without any extra work! You were right,
John." Michael Norman,
UK
Fantastic
Results
"Latest results are fantastic! A huge
bump, thanks to that one great idea you gave
me. Thanks, John." Chris
DiRe, software publisher
$287,000
The First
Week!
"After
listening to John for less than an hour, my
mind caught fire and everything fell into
place. I immediately produced my first
sales letter ever... and it brought in $287,000
the first week! You can bet I seek out
his advice every time I make a major business
decision."
Rich Schefren, Strategic
Profits
Just One
Tip Multiplied
Response
"Using just
ONE tip John gave us increased our mail
response by 32%. This means an additional
$2,000 in profit for every 1000 letters."
Chris Rabalais, New Millennium
Publications
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Heck... we may NEVER
offer another one. They're brutally intense and draining
for me, you know. I'm putting every ounce of energy and
every resource I have into every Hot Seat, all weekend
long.
They're fun.
But -- because we have to
limit attendance to so few people -- we're not making much
money here.
We don't do it for the
money.
We do it... because the
situation demands it.
There is NO OTHER PLACE you
can turn to for proven, veteran Hot Seating like this.
Especially not with such a killer crowd of guest star experts
helping out.
So here's the price
for attending: $5,000.
But we're going
to let you stretch it out over 8
months: One grand now to reserve your spot...
another grand due the week before it starts (February
21)...
... and monthly payments of
just $500 per month for the following six months (March -
August).
That makes it more than
affordable.
It's just a drop-dead
bargain. You should be able to pay the final
installments from the extra profit you make FROM your Hot Seat
advice and Action Plan.
Plus...
I'll
guarantee that the value of this event meets your
expectations.
Here's how that works:
Come to the event. Take your seat, and get a good feel
for what's going on.
And if... after you've seen
two entire Hot Seats...
... you aren't
convinced this event is everything I've
promised...
... just say the word at the
lunch break, and we'll immediately contact your credit card
company and reverse the charges you've already paid.
PLUS... I'll throw in another
$250, out of my own pocket, to help deflect whatever travel
costs you've paid. And you can leave without hassle or
embarrassment.
That means you get all morning
on the first day to absorb the process, and see how real Hot
Seats work. And decide for yourself if you want to
stay.
You don't even have to give me
a reason why you've decided to leave at the lunch break.
Your word is good enough.
I'll tell you
this: In all the Hot Seat events I've hosted, we
have not had a single person ask for a refund.
But you don't have to believe
that. You have my personal guarantee that you will be
blown away by what you see happening in the room during the
first two Hot Seats...
... and if you're not, just
come up to us at the lunch break and tell us you're outa
there. No explanation necessary.
We can still be friends,
too. Like I said, your word is gold on this.
However, when you come back
from lunch and take your seat again, you're in for the whole
ride. That's our deal, okay?
Okay.
I can make this super-generous
guarantee offer because, after all these years, I know the
power of these Hot Seats.
I'm confident you will be
blown away.
I want you to come. And
stay. And experience the full force of your own Hot
Seat.
And
remember...
You get those "Watch
Your Back" coaching calls every month, for the entire
6 months following your Hot Seat.
This is just an amazing
opportunity to be coddled, advised and boosted by some of the
best minds in advertising and marketing today.
The spots go quick.
To reserve your seat, hit this
link now:
"Yes, John, I want a Hot
Seat!"
As soon as you score your
seat, my personal assistant Diane will email you all the
details.
We have a block of rooms at
the hotel with special, low rates.
The important thing,
now, is to grab your seat.
San Francisco is easy to get
to from anywhere in the world. I'd suggest arriving
early, or leaving late... cuz you're gonna want to spend a
little free time exploring this gorgeous town on the
bay.
But you're coming to work, and
work hard.
People arrive at these events
a little tense and anxious...
... but you'll leave relaxed
and ready to rumble.
With an Action Plan of
specific steps to take to start your new adventure in business
as soon as you get home.
The networking you can do is
amazing, too.
There simply aren't any other
opportunities out there to hang out in such an intimate
environment with so many experts and gurus and
know-it-alls.
When I'm gone, these Hot Seat
events will stand as my greatest legacy to the marketing
world.
I hope you come.
And I'll see you in
SF.
"Yes, John, I want a Hot
Seat!"
P.S. Let's sum this up:
- I'm hosting a rare Hot
Seat event in San Francisco the weekend of February
21-22.
- Attendance is VERY
limited. There will be no lectures, no
pitching, and no fluff. It's a weekend of nothing but
Hot Seats... the most hard-core kind of super-effective
brainstorming and sharing of specific tactics
possible.
- The room
is packed with experts, and everyone will be focused on you
and your situation for your entire Hot Seat. We'll
dig into all your problems and sticking points, and give
you a clear Action Plan you can implement
immediately.
- You win
both by getting your own Hot Seat, with all the
personal attention... and by watching the
other Hot Seats. Often, your best new ideas will come
from observing how other problems, in other businesses and
other markets, are broken down and fixed.
- Your cost is $5,000, but spread
out over 8 months. One thousand now to
reserve your spot... one thousand due the week before the
event... and $500 a month for the next 6 months. This
makes it super convenient and easy to invest in your
future.
- You also get a monthly group
coaching call with Stan and me, with just you and the other
attendees. For up to one hour, we will share
progress and keep things on track. These calls will
be recorded and made available to you. One call, each
month, for the 6 months following your Hot
Seat.
Last point (and it's critical): Because of
the intense PERSONAL ATTENTION you get...
... we can only
accommodate a handful of attendees.
Each Hot Seat goes for about
an hour. And there simply aren't enough hours in the day
to do more than a few each day.
Getting all these experts into
a room together is a tremendous feat, and it won't happen again
soon. If ever.
You can see from the
testimonials on this page that getting close, personal
attention from experts like this can change your life,
overnight.
Here's your
opportunity.
Hope to see you in San
Francisco. Hit this link now to get started:
"Yes, John, I want a Hot
Seat!"
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