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I promise you... this is the LAST time you'll ever have to struggle to write copy...

"Are You Among The Majority Of Marketers Who HATE To Write Sales Copy?  Or Just Can't Seem To Find The Groove Where Your Ads, Emails, Websites And Videos Produce Maximum (And Predictable) Results?

Well, Guess What?

I Have A Fast, Easy, And Elegantly Simple Solution For You... That Will Give You The Most Lucrative 'A-HA!' Revelation
 Of Your Business Life..."

In fact... I will force-feed the secret of writing killer copy every time you need it deep into your brain and muscle-memory.  There may, indeed, be a brief moment of shock when I do this... but it should quickly turn to delight as you (finally!) understand deep inside what needs to go into every piece of business copy you ever write (or have written for you)...

From: John Carlton

Howdy...

Forget about "learning" to write killer copy by "studying" a course or intently reading and trying to figure out the "magic" other people's ads.

That's boring, and slow and... frankly... doesn't really help you much.  You won't get far just "looking" at ads, or reading "about" tactics and strategies.

That's almost worthless as a learning tactic.

And when you finally sit down to write your own copy... phht... all that "looking" won't have given you a single REAL skill... and the chances are you'll screw it up.

Because your brain is still clueless about what it FEELS like to actually write great copy.

I've learned (from hard-core experience) that the real secret of teaching someone to write... is to force you to actually write.  In pieces -- you first learn the construction of a great sales message, element by element (I've identified the 17 elements of killer sales copy)...

...and then you use that knowledge to "blueprint" your own peculiar situation...

...and THEN (ta-daaa!) you actually write a bit of copy to fit that element.

Then, you move on to the next element.  Until you've covered all 17 of them.

All under my direct, personal coaching.

So you're not just passively "looking" at how to write copy (and hoping it rubs off on your brain).

Nope.  This method I'm talking about means you'll force your brain (under my specific direction) to realize what's needed for each piece...

...AND you'll blend this knowledge into your muscle-memory by putting pen to paper.

You're going to learn how to write... by writing.

So I'm not gonna "lecture" to you about writing a killer headline.  I'm gonna help you to write one of your own.

I'm not gonna "show" you how to create compelling bullets... I'm gonna coach you while you write your own.

And I'm not gonna be philosophical about closing the deal, or knocking people off the fence, or digging into the psychology of your target audience, or crafting a hook, or creating turbulence in your reader's mind... or any of the other elements of a world-class sales message.

Nope.

I'm gonna mentor you while you actually write all of this.

Within the framework of the exact "17-point checklist" and template that I use to write compelling and successful sales copy.

You've never experienced this kind of teaching before.

It is, literally... "training your brain" to know how it feels to write your own amazingly-successful sales message.

Now... I don't have to "sell" you on the necessity of learning to write killer copy, do I?

Fine.  Let's quickly go over the reasons:

1.	All the top marketers in the game know how to write their own copy... and have personally written much of their business's most effective sales copy themselves.  (Think Frank Kern, Rich Schefren, Dan Kennedy, Perry Marshall, John Reese, Eben Pagan, Jeff Walker, and everyone else in the "millionaire marketer" club.)
2.	Nothing good ever happens in anyone's biz... until the copy gets written.  It's the foundation of every campaign and project... both offline and online.  Every email you write, every video you shoot, every scrap of info you send out in your effort to boost sales... requires copy.  Not crappy copy, either -- that'll murder sales.  No -- everything you do requires killer copy, written in a way that compels readership and action.
3.	Even if you hire someone else to write your copy FOR you... if you don't know what needs to go into great sales copy... you'll be as vulnerable as a lamb sleeping near a pack of wolves.  You won't know if what you paid for is any good or not... and you'll be taken advantage of by freelancers (who -- in a scary-large percentage of the time -- will be eager to take the small fortune you pay for their services, while doing the least amount of work necessary to fulfill their duty).
4.	Not having a clue what great sales copy is made of means you'll never truly understand why one ad works, while another bombs.  (And you'll have a LOT of bombs along the way, since you're just flailing in your market like a streetfighter who tries to win by closing his eyes and slapping his opponent hoping something good will magically happen.  Sheer suicide.)

I could go on, but you get the picture.

The NUMBER ONE reason a business of any kind goes under (on the Web, or in the physical world)... is that you fail to get your message across to prospects in a way that turns them into customers.  (Even having a fabulous product won't save you -- the marketing graveyard is crammed with fabulous products that no one learned how to sell.)

A great ad... or a great video... or a great email... or a great chat on the phone... all require that you pay attention to the fundamentals of classic salesmanship.

And believe me...

I KNOW it's hard to do, when you don't know where even to begin.

Staring at a blank page on your computer monitor can send even a strong person into a nervous fit of terror and tears.

So...

... how about this:

Let Me Make It All Very Easy
And Simple For You To Write Your Own Copy
And Know EVERYTHING That Must Go Into A Killer Ad.

How will I do this?

Easy.

I will give you the same exact "checklist" of  critical copy and sales points I use myself to write killer ads...

... and...

... I will, at the same time, FORCE you to absorb this knowledge into your brain and muscle-memory.

Yes... I will personally help you write (probably for the first time in your life) a good headline...

... a good bullet point...

... a good offer...

... a good action-inducing "close"...

... and, essentially...

Every "Piece" Of A Damn Good
Sales Message.

And I'll do this... personally.

It is, without doubt, the best way to learn.

And WHAT you learn... will stay with you.  And become a permanent part of your "tool kit" as a marketer who finally can create everything necessary to be Top Dog in your niche.

Oh, this will be fun... and the biggest "a-HA!" moment of your business life.

Here's what I have for you:  Over the last year, I have been obsessing on what kind of "checklist" I mentally go through when I write great copy.

I started thinking about this because I noticed something curious about my efforts to teach other people how to write:

So I studied the teaching process I used, very carefully.

I looked, especially, for any "holes" in my teaching style where people might fall through, and get off-track.

This process took me deeper and deeper into my own head.  (Not an adventure for the weak of heart, I gotta tell ya.)

What, I kept asking myself, do I ACTUALLY do when I sit down to write a sales letter... or a new Website... or an email... or even chat with someone I need to convince?

Well, guess what?

It turns out that I've been holding out on you.

Not intentionally.

But I've been unconsciously withholding the really "good" stuff.

You see... 25 years ago, when I began my career (which, you should know, quickly took me to the top of the freelance pile, where I was sought after by wealthy marketers, while pulling down the highest fees and getting amazing results)...

... I wrote so much, and went so deep with each new piece of copy I created...

... that I unconsciously developed a "checklist" of critical elements that every piece of copy had to address.

Working alone like that will fill your unconscious with goodies you don't even realize you have.

This checklist has been part of my DNA for decades... and when I finally brought it up to the "surface", I was stunned by how powerful it is.

This checklist contains 17 points that I unconsciously check off every time I sit down to write to a prospect.

Included (and this is NOT a comprehensive list):

	The most clear-cut and simple "template" for a great sales message you've ever been shown.  (There are just 4 steps... and yet this is exactly how I've explained the basics of a great sales piece to some of the most successful marketers now raking it in.)  (Takes me two minutes to explain it to you... and yet it will be the most important roadmap you have for the rest of your career...)
	How to present and shore-up your credibility... so you both impress the rational part of your prospect's brain, while romancing his "Neanderthal" heart (where all the big buying decisions are really made).
	Probably for the first time, you'll finally understand how to build a "living" model of your ideal prospect... so you can write directly to his deepest needs.  (Again -- not through lectures, but by actually building this "avatar" model, under my direct help.)
	How to write hand-wringing urgency copy, as well as set up "greed-triggering" limitations (so you avoid hype, while still bringing desire to a boil).
	How to goose your reader -- with specific written tactics -- out of his normal "somnambulant" state, so he's paying VERY close attention to what you have for him.

And much more.

These points are, without doubt...

The KEY To My Fabulous Success
As A Copywriter And Marketer.

Now, I dumped MOST of my knowledge of writing killer copy into my "Kick-Ass Copywriting" course, into my blog and newsletters, and into my "sweatshop" and Hot Seat seminars.

I never, for a moment, consciously withheld anything.

I'll stand on my reputation and my record as proof for this.  I don't have the most impressive "wall" of testimonials in the biz for nothing, you know.

I earned every single stage of my notoriety and fame.

However...

Once I realized this "checklist" existed in my head... I also realized that it was the MISSING LINK for many people in their quest to learn to write their own copy.

Even a short, two-sentence email has to pass the gauntlet of this checklist.  Even a one-minute phone chat with a client.  Same with a two-minute video, done on the go.  Or a name-squeeze page.  Or an auto-responder series.

Or an Adword ad.

Or anything else that you write, utter, post or film as a marketer.

It is the unconscious "blood" of salesmanship raging in your veins.

This checklist is, essentially, the "mother-board of intelligence" behind everything you do to bring in sales.

It is a compact, simple, straightforward and very understandable PROCESS that will ensure you cover all the most-necessary elements of salesmanship.

Many of these process elements will be INVISIBLE in your copy.  You won't put each point into every piece of copy you write...

... but you WILL consciously allow each point to DRIVE your sales message.

Often, when marketers speak of "secrets" to share with you, they're stretching it.

What they really have is some info, or a tactic, that you simply aren't yet aware of.

Here... with this checklist I have made manifest from the depths of my professional internal process... you really will have a secret that helps you.

Your competition (and even your best friends and staff) will not be able to "tell" what it is you're doing, suddenly, that has changed your copy into something amazing and super-effective.

It will be up to you whether you share that you're following a checklist or not.

If I were you, I'd keep it a secret.

It's been the secret behind MY success for decades.

So secret, in fact... that I didn't even consciously know I was using this checklist until very recently.

And it took me a YEAR to identify it, and make it conscious.

Now, here's the thing:

Just reading this checklist of points can be a revelatory experience... because you'll see (probably for the first time) the exact process a veteran, respected writer goes through when writing killer copy.

In fact, if you've been smart enough to be on my list, and you've been reading the multiple emails and watching the videos I've been sending your way... you'll have the entire checklist laid out for you.

However...

The secret is NOT in just "having" the checklist.

Naw.  Not even close.

What seals this deal...

...is the way I USE this checklist...

...as a "training" menu...

...so I can PERSONALLY force-feed the essentials into your brain and muscle-memory.

That's right...

The checklist is merely a curiosity...

...until you're sitting in front of me...

...so I can teach you to USE each point in YOUR own copy.

You're gonna have to write a little bit.

You're gonna have to allow me to KICK-START your "a-HA!" experience for you, so you finally PHYSICALLY have written -- in your own hand (and probably for the first time ever) -- exactly what you need to write to create killer copy.

So, yeah, there might a moment or two of mental pain.  If, like me, you're kinda lazy and your ape-brain really doesn't want to learn the good stuff.  Cuz, you know, it's hard.

It's okay to resist.  I was an A-Number-One slacker for the entire first half of my life.

Then, one day when I was 33 and clueless (and broke)... I just decided, what the hell.  I didn't want to be clueless (or broke) anymore.

So I shook hands with my laziness, and pushed it into a corner where it wouldn't dominate my life any more.

And I got busy.

It was a shock to my system.

But it was the right thing to do.

That decision -- to finally get busy learning what I needed to learn to become mega-successful -- was the sheer dividing line between my "old" life of being a loser... and the launch of my "new" life as the guy I really wanted (and needed) to become.

And, I'm sorry...

...but YOU are now facing this same decision.

Here's what's going on:  The personal attention you require in order to "get" this amazing checklist nailed down inside your head and muscle-memory... requires a workshop.

That means you'll have to travel to San Francisco for the 3-day workshop I have put together for the extended weekend of May 2 -to- May 4.  (That's all day Friday, Saturday, and Sunday.)

We've got a GREAT hotel in the heart of the city to stage this event, too.  Right next to San Francisco's famous Chinatown (best dim sum in the world), a few blocks from the waterfront (you can see the bridge), a quick stroll from the notorious "North Beach" quarter of literary fame (and Carol Doda's home!) and smoking-hot nightclubs.

But you're not gonna come because it's in San Francisco, dude.

You're gonna come... because this will likely be the ONLY hands-on, extreme-learning workshop of its kind I ever offer.

It's gonna be HARD work for me.

I am personally going to put you through the paces of actually WRITING what you need to write to become a killer copywriter.

This isn't lecturing.  This isn't relaxing in a room and tossing around ideas.

No way.

This is HARD-CORE WRITING.  Under the direct tutelage of me, one of the most respected copywriters and teachers of copywriting on the planet.

Each day will require you to write, under my directions.  We'll cover each point in the Checklist in depth, give you examples to get your brain started... and then you'll write for 5 minute stretches.

It won't kill you.  But your brain will object, because your brain is lazy.

However, every minute you spend writing is moving you forward by light-years as a copywriter.

I know this works... because I gave a "Beta" version of this workshop in Florida last month to a select group of people... and the results were staggering.

But I only had a little over one day to cover all the points... so it was a very abbreviated workshop.

I need 3 days to cover everything.

You need 3 days, to "get" everything imprinted into your system.

So...

...I'm giving a workshop for 3 days, in San Francisco, May 2-4.

But you can't just sign up.

That would be too easy.

No.

You must take action to claim your spot.

If you're at ALL interested in being one of the few chosen to participate in this "Zero Plans To Ever Offer It Again" unique workshop...

... then you have to make your bid. 

In an auction.

Here is an "overview" of WHY we're letting attendee's choose the entry fee through an auction... and HOW it all will work:

First:  Because each and every attendee gets so much personal attention from me (and a couple of other "A List" copywriting pros I've snagged as "wingmen" to help me out) during the 3 days of this workshop...

...There is no way I can let more than 20 people attend.

This kind of intensive, interactive, small group workshop just will not work if I let more than that number in.  It's a time-limitation.

Second:  What's it going to cost these 20 lucky folks to attend this one-of-a-kind, interactive workshop?

You're going to have a BIG say in how much we charge.

Because, to be honest, I have no idea what I should charge for this event.  All of my past Copywriting Sweatshop and Hot Seat events sold out, immediately, at $5,000 a person.   And those ran just 2 days, not 3 days like this 17 Point Checklist Workshop.

And while those other seminars went deep into the marketing and advertising of individual attendees... THIS workshop is utterly different:  You don't get a Hot Seat opportunity, worked into the schedule along with everyone else.

Nope.  In THIS workshop... you are at the red-hot center of the action for the ENTIRE 3 DAYS.

I'm pulling out the stops to permanently force-feed the advanced fundamentals of kick-ass copywriting DEEP into your brain and your muscle-memory.

Putting a price on something like this -- which can change your life dramatically and immediately, giving you the POWER a top copywriter commands -- is darn near impossible

So...

Should I hold the line at $5,000?  Bump it to $8,000?  $10,000 (as some of my colleagues have suggested... stunned by the commitment of time and teaching I'm offering here)?

Three:  Finally, my partner Stan came up with the answer.  And after I thought about it for while, I had to agree it was the ONLY fair way to price this event.

And, just as importantly, the only fair way to make sure the 20 folks who are MOST ready and able to benefit from attending get one of those rare seats.

You're going to tell me what you believe this opportunity is worth to you.

With an auction.  Where you can bid the price YOU feel is most fair.

Four:  So, we're going to auction off the seats...

...using eBay.

Yup, eBay.  The Web's most amazing marketplace for determining the true value of anything... from old baseball bats, to vintage guitars, to raw opportunities like this.

Five:  Here's how it's going to work:

The 20 highest bidders get to come.  Number 21 will have to stay home.

The model we're using is called a "Dutch Auction" (or a Multiple Item Auction).  Stan swears to me this is the model that is most fair... and will benefit everyone equally.

A Dutch Auction works like this:

	eBay tracks and shows us all the bidders, in order.  Just like any other auction.  (You are NOT, however, under a disadvantage if you've never participated in an auction before.  It's very simple, and eBay bends over backwards to keep it easy.)
	When the auction closes (Thursday, April 10 at 2 PM Eastern, 11 AM Pacific), all of the top 20 bidders will owe us what Bidder Number 20 bid.
	So if you have -- for example -- the highest bid in the group, you get a discount.  You only have to pay what number 20 bid.
	If you have the 5th highest bid, or the 4th, or the 12th -- or any of the other bids in the top 20 -- you only have to pay what number 20 bid.  Way down below what you bid.
	If you have the 20th highest bid, you pay exactly what you bid.
	If you have the 21st bid (or lower), you pay $0.  But you don't get to attend.

Other than that, it works just like any other auction.

Pretty simple, huh?

If I haven't made this clear enough, click here.  That will take you to a page where you'll be able to enter any question or comment you have.  One of my assistants will get back to you ASAP.  And in a few days I'll post an FAQ that will answer the most common questions.

John, I've Got A Comment or Question

Important:  You are NOT committing to anything by doing this.  You don't even have to make a bid.  You're just asking a question.  You'll still have the OPPORTUNITY to make a bid, when and if you're ready to do so.

Stan ASSURES me this Dutch Auction model is both brain-dead simple... AND the best way to determine the most fair price.

So... welcome to an interesting model for finding the "perfect" price to attend.

However...

The most important thing...

...is to get involved NOW.

Time is short.  The workshop is just around the corner.

And people are already bidding.

To Get Involved...

... just hit any of the "I'm Ready To Get Started" links anywhere on this page.

Here's one here:

"I’m ready to check this auction thing out!  Take me to the ‘Get Started’ page..."

This is gonna be good.

Stay frosty,

John

PS - My partner Stan shot a video in which he explains strategies that will maximize your chances of getting a seat.  And tries to steer you away from strategies that will maximize your chances of staying home.  If you'd like some coaching on the process, click here.